“Be so good they can’t ignore you.”
Steve Martin (American actor, comedian, writer)
“Authentic Wow in interviews”
Interview challenges
Televised or not – media interviews are a particular challenge, as you want to deliver your message in a way that is accurate and makes it impossible to be misinterpreted.
How do media companies work? What is the right language geared towards the media? How can you develop and deliver powerful and relevant statements in interviews? How can you best represent your organisation whilst being authentic and distinctive? What are the differences between interview forms (enquiry, background information, crisis communication) and techniques (TV, radio, print and online)? What is the right language for which medium? How can you team your professional competence with the necessary composure when it comes to media statements?
What are the benefits of media training?
From ground rules to crisis situations: the media training will give you a road map on how to prepare for and deliver interviews and statements geared towards the media. It will generate a clear understanding of how media companies work and provide an orientation for powerful and relevant statements and interviews – with maximum practice time, structured feedback, efficient video analysis and 100% practical relevance.
The overall outcome is stronger power of persuasion, increased confidence and credibility and more enjoyment.
Who would benefit from attending?
Individuals representing an organisation – or themselves – in front of the media: CEOs, PR executives, press office managers…
products:
one-to-one workshop | individual coaching
Please contact us to discuss your individual requirements and get a quote.
Bettina A. Guimarães
AUTHENTIC WOW LTD
+44 7818 686307
bettina@authenticwow.com
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